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SVT goes Against All Odds with celebrity sports format

Against All Odds

NEWS BRIEF: Swedish pubcaster SVT has ordered a celebrity sports format called Against All Odds from Banijay Entertainment label Meter/Jarowskij as part of efforts to make skiing more inclusive.

Against All Odds sees five celebrities from non-Swedish backgrounds take part in Sweden’s Vasaloppet – the world’s largest cross-country ski race. The format aims to tackle a lack of diversity in the annual 56-mile race and champion inclusivity in the world of winter sports. Banijay will showcase the programme at the London TV Screenings later this month.

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