Please wait...
Please wait...

Sustainability screen industry organisation Albert launches new tool for editorial teams

Channel 4 show Celebrity Trash Monsters puts environmental issues at its core

Albert, the BAFTA-owned screen industry organisation for environmental sustainability, has launched a new tool for editorial teams to support more climate content across all genres.

The tool is designed to support those working in editorial in TV and film to consider how to authentically bring climate storytelling into their programmes.

It allows users to choose their programme’s genre before answering a series of questions which then indicate how “planet friendly” their programme is. Throughout their journey, users are also presented with inspirational case studies, reports and impact study findings to further inform their programme ideas.

The tool follows the launch of the Climate Content Pledge at COP26, which was signed by the CEOs of 12 broadcasters and streamers in the UK and Ireland who committed to doing more-and-better climate storytelling on screen.

Carys Taylor, director of Albert, said: “Our industry’s biggest opportunity to tackle the climate crisis is through the content we share on screen. Not only can we support audiences to navigate this complex issue but we can explore themes and subjects which are more relevant to audiences than ever.

“We know audiences want this and for content creators and broadcasters to be relevant they’ll need to consider how their stories are impacted by the issue of all issues. This tool helps them to do that. Whether it’s a storyline about a career change, a home improvement show or sports coverage, climate stories can touch us all.”

Please wait...