Super RTL, Moonbug partner up

Moonbug premium edutainment show Little Baby Bum

German children’s network Super RTL has picked up animated content in a new partnership with LA- and London-based children’s content company Moonbug Entertainment.

Moonbug content such as preschool hit CoComelon and premium edutainment shows Little Baby Bum, Go Buster and Playtime with Twinkle will be made available on the free-to-air network and its digital platforms.

Additionally, Super RTL will act as the licensing agent for CoComelon, including the representation of the entire merchandising and licensing rights set for the franchise in Germany, Switzerland and Austria.

Nicolas Eglau, MD for EMEA and APAC at Moonbug, said: “This partnership is a milestone for Moonbug. Super RTL is the leading linear kids’ channel in Germany. They understand like no one else how to grow brands across their incredibly successful platforms. Together we will make CoComelon a leading local blockbuster.”