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Streamer Max to launch in key South-east Asian territories on November 19

Warner Bros Discovery (WBD)’s streaming service Max will be rolled out in Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan and Hong Kong on November 19.

JB Perrette

WBD said launching the platform in Southeast Asia is the next stage of Max’s global expansion, following its debut in the US, Latin America and Europe.

Replacing existing streamer HBO Go, the OTT service brings together content from brands such as HBO, Harry Potter, the DC Universe, Cartoon Network, Max Originals, Hollywood movies, as well as programming from Discovery, TLC, AFN, Food Network, ID and HGTV.

Max will also be home to upcoming HBO originals such as sci-fi spin-off Dune: Prophecy and Games of Thrones prequel A Knight of the Seven Kingdoms.

The rebranded streamer replaced HBO Max in France, Poland, Netherlands and Belgium in June, but retained the HBO Max name in the latter two markets. Max was also rolled out in Iberia, the Nordics and Central and Eastern Europe in May. It will go live in Australia in the first half of 2025.

JB Perrette, CEO and president of global streaming and games, WBD, said: “Asia Pacific represents the next phase of Max’s globalisation, making Max available now in over 72 markets with more to come in 2025.”

James Gibbons, president, WBD APAC said: “Warner Bros Discovery has long entertained fans across Asia Pacific with culture-defining content from powerhouse brands.

“For the first time, this programming will be available in a brand new streaming app for regional audiences, with Max combining incredible breadth and depth and a best in class viewing experience.”

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