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Streamer History Hit brings in Lion TV’s Bill Locke to head original programming

UK-based History Hit, the SVoD and content platform acquired by All3Media-owned Little Dot Studios in 2020, has appointed Bill Locke as head of original programming.

Bill Locke

In the newly created position, Bill will report to History Hit co-founder and creative director Dan Snow.

He will be responsible for overseeing development and executive producing the delivery of series and single shows as the company increases its investment in original programming to more than 60 hours per year.

Locke joins History Hit after 20 years at All3Media sister company Lion TV, most recently as director of specialist factual. In recent years he has made films for the BBC, Channel 4, ITV, Channel 5, Sky, Arte, France Télévisions, History Channel, National Geographic, Smithsonian, PBS and Turkey’s TRT.

Snow said: “When we began the search for a new head of original programming we could only have dreamed that we would find someone of Bill’s calibre and passion to join the team. With his rich background steeped in traditional broadcast, we have no doubt that he will be able to take our output to another level – deepening our relationship with our loyal history fans but also engaging and converting new digital audiences through the power of quality storytelling.”

Locke said: “I’m really looking forward to taking on a fascinating new challenge at History Hit, where I’ll be able to pursue two of my greatest passions: history and filmmaking. These are exciting times for a specialist streamer like History Hit to make a powerful impact on an enthusiastic and hungry audience who, like me, are fascinated by history. I’m really looking forward to working with Dan Snow and the team to help make History Hit even more successful.”

The news follows the promotion of James Carson to MD, effective from the beginning of this year, as well as the recently announced History Hit and Little Dot Studios media partnership on the search for the wreck of Antarctic explorer Ernest Shackleton’s ship Endurance.


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