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Spirit Studios partners BrewDog co-founder James Watt on shark drama-doc

UK prodco Spirit Studios has partnered with James Watt, co-founder of brewery BrewDog, to create a drama-documentary highlighting the issues facing the world’s shark species.

James Watt

Mission Finpossible will examine the threat of extinction to many species of shark. It will feature an original scripted element together with input from the world’s leading shark experts, archive footage and more.

BrewDog is providing funding for the project and will also produce an exclusive beer to raise funds for shark support groups around the world. The company and Spirit Studios are currently in production on the film and in discussions with distribution partners.

Watt is exec producing Mission Finpossible with Spirit Studios’ founder and creative director Matt Campion and Martin Sadofski.

“I have always been insanely passionate about sharks and the ocean. Sharks are being killed at an alarming rate and 90% of the world’s sharks have been killed in the last 50 years. Unless something changes quickly, sharks face extinction, and if that happens the whole ocean eco-system will fall apart,” Watt said.

“With 70% of the air we breathe coming from the ocean, saving the sharks is vital for our planet’s future. I am really excited to be working with Matt and the team at Spirit on this completely new type of documentary where we put the viewer firmly in the driving seat.”


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