South Korea’s Bloody Game hits fourth Nordic market with MTV3 and Banijay Finland

South Korean survival reality format Bloody Game has been a hit in the Nordics

Finland’s MTV3 and the local arm of European production giant Banijay are working on a local adaptation of South Korean survival reality format Bloody Game.

Originally created by MBC, the show has now been adapted in all four Banijay Nordic markets with Banijay Finland working on this latest version.

The format has rapidly gained traction across the region, following launches in Norway and Denmark, produced by Mastiff Norway and Nordisk Film and TV Denmark respectively. A Swedish deal with Meter/Jarowskij and SVT was announced last week.

In Norway and Denmark, Bloody Game became a major streaming hit on TV2 Play and TV2 Echo. In Korea, it became one of the top drivers of new subscribers on Wavve, Korea’s OTT platform across its three seasons.

Bloody Game is a competition reality series where one survivor walks away with a cash prize. To win, they must outlast competitors who live together in a secret house, cut off from the outside world. Contestants face psychosocial and physical challenges, form alliances, manipulate rivals and engage in strategic conspiracies to avoid elimination.

Banijay Entertainment represents the format in nine European markets, including France, Germany, Italy, Belgium, the Netherlands and across the Nordics.

Banijay Finland is known for delivering hit prime-time entertainment hits including Survivor Suomi and Temptation Island, as well as a slate of scripted successes like Murder in Hanko and Supporting Actor.