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Sony Pictures Television, 360 PowWow develop new wedding reality series

CONTENT AMERICAS: Sony Pictures Television (SPT), Sony Music Entertainment (SME) and Florida-based 360 PowWow have unveiled a new wedding-focused reality format here in Miami this week.

Selina Nederhand

In the as-yet-untitled format, friends, relatives, a musical superstar and a team of experts crash a lucky couple’s wedding to make the best day of their lives even better.

Each week, viewers will learn the story behind a deserving couple and be in on the top-secret preparations for the big surprise on their big day: a performance from a Sony Music Latin artist.

The new reality series will be produced by 360 PowWow in association with SPT and SME’s Premium Content Division, and will be distributed by SPT. The three companies have taken the format out to potential buyers this week in Miami at C21’s Content Americas.

“Buyers have been clamouring for feel-good content,” said Selina Nederhand, senior VP and co-networks head, content strategy and acquisitions, at SPT Latin America.

“With this uplifting format, we are making the best day in the lives of deserving couples even better with the help of their favourite music artists, all while giving viewers an inside look at the wedding process.”

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