Shorts International appoints Ian Carrasco as VP of EMEA, Latin America

Shorts International, which owns shortform video network ShortsTV, has appointed Ian Carrasco as VP of EMEA and Latin America.

Ian Carrasco

Carrasco will be responsible for accelerating ShortsTV’s growth across both regions, overseeing the roll-out of the Shorts- and Cortos-branded FAST channels, which have already been launched around Europe on Samsung TV Plus, LG smart TVs, Rakuten TV and Pluto TV.

Carrasco is also charged with developing a strategy to bring the ShortsTV+ app to market, identifying additional customer acquisition and partnership opportunities, and driving the growth of ShortsTV’s linear channels, ShortsTV and TVCortos, in the regions.

Carrasco previously held senior strategic and commercial business development roles at WarnerMedia and Mediapro Group.

He most recently led the international expansion of Mediapro’s OTT platform and pay TV channel targeted at Gen Z audiences, where he secured multi-country partnerships with Spanish-speaking pay TV providers in EMEA and Lat Am.

In addition to delivering key global content licence deals, Carrasco also managed WarnerMedia’s pay TV channels and non-linear services distribution strategy, working on brands including CNN and Cartoon Network.