Shahid partners with FCCE on daily shortform entertainment feed

MBC Group-owned Arabic streamer Shahid is launching a daily feed of shortform news and entertainment content in collaboration with Amsterdam-based producer-distributor FCCE.

Justus Verkerk

Curated for a young, mobile-first audience, the daily feed includes celebrity news, film trailers, red-carpet coverage, lifestyle, music, fashion, food and regional highlights such as the Red Sea Film Festival and other major cultural events.

The content will be fully localised and integrated across the Shahid platform via a phased rollout.

Justus Verkerk, CEO of FCCE, said: “We see shortform video as one of the fastest-growing formats in entertainment, especially among mobile-first audiences. This is a strategic next step in a long-standing partnership [between FCCE and Shahid].”

Lina Matta, director of MBC4, MBC2, MBC Max and AVoD content at Shahid, added: “At MBC Group, we’re always looking ahead to how our audiences consume entertainment, and shortform is clearly a format that resonates, especially with mobile-first viewers.

“Through this latest collaboration, we’re going to be delivering fresh, engaging content more quickly and more frequently, offering our audiences even better access to what they love, when they want it.”