SF Studios-owned prodco Paradox appoints former Viaplay exec Tanya Badendyck as CEO
Nordic film and TV company SF Studios has appointed former Viaplay exec Tanya Badendyck as CEO of its Norwegian production company Paradox.
Tanya Badendyck
Badendyck took on the role at the beginning of 2025, having spent decades in the Nordic film and TV industry as both producer and commissioner.
Most recently, she held the position of film commissioner at the Norwegian Film Institute.
At Paradox, she replaced Stein B. Kvae, who SF Studios said has chosen to leave the company “on his own initiative to pursue a new career opportunity outside the industry.”
Focusing on Norwegian film and drama, Paradox was founded in 1998 and was acquired by Bonnier-owned SF Studios in 2018.
It has been behind projects including the Oscar shortlisted The King’s Choice, U-July 22, Quisling: The Final Days and the upcoming drama series The Commoner and In the Name of Love.
After completing her film studies, Badendyck co-founded the production company Cinenord, with offices in Oslo and Stockholm. As CEO, producer, and coproducer, she contributed to over 25 feature films plus the International Emmy award-winning drama series Atlantic Crossing and the Karsten and Petra series.
In 2018, she joined Viaplay as executive producer, eventually becoming head of scripted content for Norway, overseeing projects such as Pørni and the Paradox-produced series In the Name of Love and The Commoner, which premieres later this year.
Iréne Lindblad, CEO of SF Studios and chair of the board at Paradox, said of Badendyck: “Her proven leadership and deep understanding of storytelling will be invaluable as we take Paradox to new heights. I also want to take the opportunity to extend our heartfelt thanks to Stein B. Kvae for his fantastic work and invaluable contributions in building Paradox to what it is today, we wish him the very best in his future endeavours and new professional challenges. I now look forward to strengthening our Norwegian film and drama production even further.”
Badendyck added: “For years, Paradox has led the way in bold storytelling, delivering exceptional productions that resonate far beyond Norway. It’s a privilege to join this talented team, backed by the vision and support of SF Studios.
“As the film and TV industry evolves, we face both challenges and exciting opportunities. With SF Studios’ dedication to Nordic storytelling and ambitious plans, I’m confident we can innovate and continue captivating audiences in Norway and worldwide. I look forward to leading Paradox into this new chapter.”
SF Studios is headquartered in Stockholm and has offices in Oslo, Copenhagen and Helsinki. It owns the streaming services SF Anytime and Blockbuster as well as the production companies FLX in Sweden and Motion Blur in Norway.
