Setton bolsters Genius sales team

US-based kids’ producer and distributor Genius Brands International has hired the MD at fellow children’s firm Ludorum as senior VP of global content distribution.

Natalie Setton

Natalie Setton is joining the LA-based firm to support the forthcoming international content sales launches of Rainbow Rangers and Llama Llama.

Setton will be based in London and report to Genius Brands’ chairman and CEO Andy Heyward, who announced her arrival this afternoon.

Rainbow Rangers premiered on Nick Jr in the US in November while Llama Llama is a Netflix original currently in production on season two.

Additional content sales under Setton’s charge include Warren Buffett’s Secret Millionaires Club, created with and starring iconic investor Warren Buffett; toddler brand Baby Genius; and adventure comedy series Thomas Edison’s Secret Lab.

Since April 2016, Setton has been MD for Ludorum in the UK and has been with the company overall for more than a decade in roles including commercial director. While there, Setton was responsible for developing and implementing strategy for the exploitation of CGI animation Chuggington.