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Sesame Workshop appoints Bernhard Gloeggler as VP, GM for Europe

Sesame Workshop, the non-profit educational content company behind long-running series Sesame Street, has appointed Bernhard Gloeggler as VP and general manager for Europe.

Bernhard Gloeggler

Gloeggler will be responsible for leading Sesame Workshop’s European operations and long-term growth strategy, as well as expanding philanthropic development in the region by leveraging the brand to maximise audience engagement and deliver educational benefits.

Gloeggler was most recently at Roku, where he worked for three years as territory lead for content partnerships and distribution, managing all content-related launch activities for the company’s market entry into Germany.

He previously spent 18 years at The Walt Disney Company, in various roles including general manager and VP of Disney Media Distribution for Germany, Switzerland, Austria and Benelux, director of digital and pay channel distribution, head of commercial planning and senior key account manager.

Gloeggler will report to Whit Higgins, exec VP and head of global enterprises.

“For nearly two decades, Bernhard has successfully built brands and businesses with some of the world’s most respected media companies. His acumen in forging strategic alliances, navigating evolving business landscapes and understanding consumer trends makes him the ideal leader to drive Sesame Workshop’s next phase of brand and commercial growth in Europe,” Higgins said.

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