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Satisfaction Iberia hires Bruno Pena Calvo from Mediacrest

Satisfaction Iberia, the new Ibero-American subsidiary of the French production and distribution company Satisfaction Group, has hired Bruno Pena Calvo as director of entertainment production.

Bruno Pena Calvo

Pena Calvo spent five years at Madrid-based production company Mediacrest, where he worked as a production director in entertainment and documentaries.

Previously, he worked in production positions at DLO Producciones and Banijay Iberia.

Satisfaction Iberia launched in November 2023 as a partnership between Daniel Domenjó, co-founder and former CEO of Mediacrest, and Satisfaction Group, founded by producer and presenter Arthur Essebag.

Since then, the production company has been forming a team made up of Spanish executives and producers.

In January, former Mediacrest head of international content David Llanes joined Satisfacton with a remit to attract and adapt international formats in Spain and Portugal and forge strategic alliances with international partners. Jordi Rossell also joined as executive producer and consultant.

The signings of David Gallart as chief content officer and Juan Navarrete as external associate consultant were announced in March.

Months before launch, Essebag had informed C21 of Satisfaction Group’s intention to acquire a production company specialising in unscripted content in Spain and replicate the market share that Satisfaction has in France.

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