Samsung TV Plus teams up with Amazon Live for ‘shoppable’ FAST channel

Chatshow In Bed with Paige DeSorbo

Samsung TV Plus has added an Amazon Live free, ad-supported streaming TV (FAST) channel, it what it describes as a “first-of-its-kind” partnership

The Amazon Live FAST channel is now available and offers bespoke ‘Shop the Show’ technology as well as original series such as In Bed with Paige DeSorbo, plus coverage of major cultural events

By scanning an on-screen QR code, viewers will be given a synchronised shoppable experience in the Amazon Shopping app, letting them browse and purchase items featured on TV in real time and participate in live chats during live broadcasts.

As well as chatshow In Bed with Paige DeSorbo, other original series on the channel include Pick Your Prize and Shopping Court.

“At Samsung TV Plus, we’re focused on creating fully immersive experiences for our viewers, and partnering with Amazon Live allows us to expand our vision on an even larger scale,” said Salek Brodsky, senior VP and global head at Samsung TV Plus.

“By deepening our existing relationship with Amazon, this launch reinforces Samsung TV Plus’s content-to-commerce strategy – making it effortless for audiences to discover and purchase products the moment they appear on their Samsung TV.”

Wayne Purboo, VP of Amazon Shopping Videos, said: “With Shop the Show, we’re transforming passive viewing into active discovery, capturing those ‘I want that’ moments and turning inspiration into purchases. This is just the beginning of where video-inspired shopping goes next.”

Samsung TV Plus claims more than 100 million monthly active users and offers thousands of shows and movies on demand in one place.

The streaming service carries more than 4,300 ad-supported linear channels across 30 countries and is accessible on active Samsung devices.

Its FAST channels include Letterman TV, Conan O’Brien TV, The Ringer from Spotify and BillboardTV, as well as channels fronted by digital creators such as Mark Rober, Dhar Mann and Michelle Khare.