Samsung takes Demand Africa to Lat Am

Streamer Samsung TV Plus is adding free, ad-supported streaming TV channel Demand Africa, which offers content for the global African diaspora, to its service in Brazil and Mexico.

Dean Cates

Demand Africa’s catalogue includes scripted series such as family drama Battleground and romantic series Flower Girl, along with unscripted content like travel series World Wide Nate and cooking show May’s Kitchen.

Dean Cates, VP of strategy at Demand Africa, said: “Demand Africa is delighted to partner with Samsung TV Plus to pursue our mission of presenting contemporary Africa to global audiences, highlighting the diversity of the diaspora and connecting viewers from around the world with the continent.

“This partnership speaks to Samsung’s commitment to inclusivity, which is especially significant considering the current push to raise the visibility of black voices and narratives across the globe.”

Aline Jabbour, business development director at Samsung Latin America, said: “There is a significant black audience in Brazil and it’s important that they see themselves represented. But that’s just the beginning of why we are doing this. Africa is a wellspring of creativity and offers a wealth of amazing content. Adding Demand Africa to our more than 160 channels is part of our overall mission to give Samsung customers even more to discover.”