S4C hires BBC alum Geraint

Welsh pubcaster S4C has appointed former BBC exec Sioned Geraint as its new commissioner for children and learners.

Sioned Geraint

Geraint has more than 30 years’ experience in the media industry, having started her career at independent TV franchise HTV’s Department of Children and Entertainment. Since then she has worked on a variety of kids’ programmes, including Uned 5, Mosgito, Bord and Step Inside, for BBC preschool brand CBeebies.

She also has extensive experience in Welsh learners programming, helping to establish learner series Carid@iaith and producing the Welsh a Week series for many years.

Geraint is currently working as a freelance series producer and senior producer and has just finished working on Welsh factual entertainment series Cymry ar Gynfas for S4C. She will take up her new role in September.

She said: “Being able to work in Welsh is something that is very important to me and very close to my heart. I look forward to building on the fantastic existing content and creating opportunities for the independent sector to create Welsh language content for different platforms.

“I have certainly come to understand the importance and power of children’s broadcasting in the Welsh language since becoming a mother some years ago and I’m hoping to build on that in today’s digital world.”