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Red Arrow alum Etspueler joins Leonine

Former Red Arrow Studios executive Nina Etspueler is joining Germany’s Leonine Holding as head of entertainment development, reporting to CEO Fred Kogel.

Nina Etspueler

Starting on January 1, the former group creative director at Red Arrow Studios will play a key role shaping and coordinating the development as well as the cooperation of Leonine ‘s production brands i&u TV and Odeon Entertainment.

She will also play a major role in the company’s future non-fiction investments in the development of national and international formats.

Etspueler will also establish a production brand for Leonine that develops entertainment and non-fiction formats by female artists, offers women creative space in front of and behind the camera, and champions female talent.

The exec, who announced her decision to leave Red Arrow in July, “combines a great sense for successful formats with outstanding contacts and impressive expertise in production,” said Kogel.

“We are pursuing a European growth strategy in the production area and Nina, with her national and international orientation, is the ideal professional for this position.

“In addition, our common goal is to champion the many talented women in show entertainment by offering them opportunities for continued advancement. Germany still has huge development potential in this area.”

At Red Arrow, Etspueler was responsible for global format and content development as well as acquisitions and international market launches.

She was instrumental in the development and international roll-out of formats such as Old People’s Home For 4 Year Olds, Kiss Bang Love, Buying Blind – Das Hauskauf Experiment and Look Me In The Eye.

Prior to that, she produced Circus Halligalli and Das Duell Um Die Welt with Joko Winterscheidt and Klaas Heufer-Umlauf at Florida Entertainment, and spent over 10 years as executive producer at ProSieben and Sat.1.

Leonine was established last year through the merger of Tele München Group, Universum Film, i&u TV and Wiedemann & Berg Film after the companies were acquired by New York-based investment firm KKR.


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