Pure Imagination taps Bunim/Murray exec

LA-based producer Pure Imagination Studios has appointed a former Bunim/Murray Productions executive as its first chief content officer.

John P Roberts

John P Roberts will lead the firm’s push into original content creation by sourcing, developing and producing across multiple platforms. Additionally, he will identify new and relevant brands for Pure to develop and monetise.

Roberts will be based at the company’s LA offices, reporting to Pure Imagination co-founder and CEO Joshua Wexler.

The exec, who led digital operations at Bunim/Murray, previously developed new digital and commercial business opportunities for Endemol in North America.

His other former roles include building News Corp’s first digital media initiatives, including FX, Fox Broadcasting, Fox Sports and Fox Kids; and serving as executive producer overseeing GSN’s move into interactive and live late-night programming.

He also revamped Lucasfilm’s digital media strategy and was a part of the executive launch team for Hub Network, a joint venture between Discovery Communications and Hasbro.