ProSiebenSat.1 lowers 2025 earnings, revenue forecast following Verivox sale

Germany’s ProSiebenSat.1 has lowered its earnings and revenue forecast for 2025 following the sale of e-commerce platform Verivox.

Bert Habets

ProSieben completed its sale of Verivox to Italian group Moltiply on Friday, as part of the firm’s agreement with private equity firm General Atlantic to buy its minority stakes in digital commerce company NuCom Group, which owns Verivox, and dating company ParshipMeet.

The sale of Verivox was valued at €232m (US$251.4m) and includes an earn-out component of up to a further €60m, of which €43m is attributable to ProSieben, which depends on reaching certain earnings targets in the 2025 financial year.

ProSieben’s CEO, Bert Habets, said the Verivox sale marks an important step in delivering the company’s strategic goal to focus on its core entertainment business. “Selling Verivox has been a number one priority for us. Our broader agreement with General Atlantic will provide us with full flexibility and control over the planned divestments of other non-core assets, including [NuCom’s beauty retailer] Flaconi,” he said.

The Verivox sale and expected cash inflows from the sale of two minority stakes from the SevenVentures portfolio will reduce ProSieben’s net debt by more than €250m, excluding the earn-out component.

However, the sale has caused ProSieben to lower its revenue forecast for 2025 to €3.85bn, with a variance of plus/minus €150m, from its previous forecast of €4bn, with a variance of plus/minus €150m. Revenue in 2024 was €3.92bn.

It has also lowered its adjusted earnings before interest, tax and amortisation (EBITDA) forecast to €520m, with a variance of plus/minus €50m, from its previous forecast of €550m, with a variance of plus/minus €50m. Adjusted EBITDA in 2024 was €557m.

The company’s adjusted net income is now expected to be around €215m, down from its previous expectation of €225m.

ProSieben said the adjustments reflect its “cautious approach in navigating the current economic landscape while continuing to invest in key growth areas such as digital entertainment and local content.”