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ProSieben buys into Talenthouse

Germany’s ProSiebenSat.1 is continuing its expansion in the digital space by taking a minority stake in US-based Talenthouse, an online platform that connects creatives with brands.

Under the deal, ProSiebenSat.1’s music and live entertainment subsidiary Starwatch Entertainment will take an undisclosed equity stake in the LA-based firm with plans to launch a version in Germany.

Talenthouse’s platform aims to unlock opportunity for artists, brands and audiences and allows artists to retain ownership of their work, earn compensation and grow their reach.

Companies using the platform include Adidas, Coca-Cola, Procter & Gamble, Microsoft, Dolce & Gabbana and Samsung.

The deal comes after ProSiebenSat.1 and its content arm Red Arrow Entertainment Group took a 20% stake in US multichannel network Collective Digital Studio last month. The firm also bought into US mobile shopping app Shopkick in February.

“Talenthouse enables brand owners to conduct a direct dialog with a particularly interesting target group, while also involving them in the product development process at an early stage. That is unique.” said Dr Christian Wegner, member of ProSiebenSat.1’s executive board.

“We continue to implement our strategy of investing in successful digital companies and actively shaping their entry into the European market.”

The news comes as ProSiebenSat.1 posted strong first quarter financial results, with revenues up 3.3% and consolidated recurring operating profits rising by 9.5%.

The firm’s digital and adjacent business, which includes online gaming, grew by 9.6% to US$147m (€105.9m).

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