Propagate’s Cyrus Farrokh joins Studio Ramsay Global as senior VP of strategy

Former Propagate Content executive Cyrus Farrokh has joined transatlantic prodco Studio Ramsay Global (SRG) as senior VP of strategy.

Cyrus Farrokh

In the new role, Farrokh, who was president of distribution at Propagate Content for five years, will lead SRG’s US operations, business development and international growth strategy.

He will be based in LA and work alongside celebrity chef Gordon Ramsay, Fox Entertainment’s president of alternative entertainment and specials Rob Wade and SRG chief creative officer Lisa Edwards.

His arrival marks the first key executive appointment for SRG, the culinary and lifestyle prodco launched last year by Ramsay and Fox Entertainment.

SRG, which has offices in London, LA and Glasgow, has created and sold several unscripted titles over the past year, including US culinary shows Next Level Chef and Food Stars, both for Fox in the US. The former series is also being adapted by ITV in the UK. In addition, Nat Geo commissioned a three-part spin-off of Ramsay-fronted culinary series Uncharted.

During his time at LA-based Propagate, Farrokh spearheaded the launch of the producer-distributor’s international operations, as well as packaging and producing several local-language series.

His role also included overseeing the distribution pipeline to NBC, Hulu and Nat Geo, in addition to overseeing third-party distribution for Showtime, Viacom and Fox Alternative Entertainment (FAE). Prior to that, he was the senior VP at Electus.

“I’ve known and admired Cyrus for many years as he’s represented FAE’s intellectual property with great energy, creativity and aplomb,” said Wade.

“He’s played an invaluable role in growing our presence around the world, and as we mark the first anniversary since SRG’s formation and start building out its leadership team, we’re excited to bring Cyrus in-house to focus his talent, experience and instincts on Gordon’s rapidly expanding content portfolio and growth plans.”

Farrokh added: “I am thrilled to join the fantastic Studio Ramsay Global team as they continue to innovate and represent excellence in food, lifestyle and so much more.”

SRG is the exclusive production entity for all new series featuring or produced by Ramsay. Wade oversees production on all new content produced by SRG. Projects commissioned prior to the formation of SRG continue to be produced by their existing production entities.