Propagate Content takes majority stake in digital talent management outfit Parker

LA-based studio Propagate Content has acquired a majority stake in digital talent management company Parker Management.

Ben Silverman

Founded by CEO Lindsay Nead in 2017, US-based Parker manages a roster of more than 85 influencers and content creators.

Financial details were not disclosed, but a report from The Hollywood Reporter described it as an “eight-figure deal.” Parker will continue to operate independently following the acquisition.

The move bolsters the representation part of Propagate’s business, which also includes talent management outfits Artists First and Select Management Group.

Led by Ben Silverman and Howard T Owens, Propagate is behind series including Netflix’s sports docuseries Untold and culinary franchise Chopped.

It is also producing several major scripted series in the form of a new iteration of the US version of The Office and the Apple TV+ golf comedy Stick, starring Owen Wilson.

Most recently, Fox announced that Propagate was executive producing a US adaptation of the UK medical comedy-drama Doc Martin.