Promax awards showcase best on-air talent

Turner Broadcasting and BBC Broadcast swept the board at the Promax&BDA Europe awards last week, sharing 35 gold and silver awards between them.

The awards, held this year in Cologne Germany, highlight the best marketing and promotional campaigns for European broadcast television.

BBC won best promotional gold awards for its current affairs, music, film, special event, subscription, sports, documentary and gameshow programmes. UK's public network also struck gold by winning best television image campaign and best on-air indent.

Turner Broadcasting took home gold for the Cartoon Network Europe's on air branding for Casillas, editing of the Turner Classic Movies UK's Crimewave promo and the sting for Blue Posters.

Best Themed Campaign gold went to Spain's Universal Studios Networks for Hitchcock Lives, with the silver nod going to SVT in Sweden for their Fellowship of the Olympic Rings.

Kanal 5 in Sweden won a Judges Choice Award for Most Innovative Work on its promo for Ordinary Day. Most Passionate Work went to Summer from Telemadrid in Spain and Most Funny Work was awarded to Danmarks Radio in Denmark for their Nikolaj and Julie promotion.

The North American PROMAX will be held in Los Angels this June.

Lianne Stewart

PROMAX&BDA EUROPE 2003 AWARD WINNERS

PROMOTION: BEST THEMED CAMPAIGN
Gold: Hitchcock lives, Universal Studios Networks, Spain
Silver: The Fellowship of the Olympic Rings, SVT, Sweden

PROMOTION: BEST CHILDREN'S PROMO
Gold: Quasi Gol-Kids in Black vs Alien, Disney Channel, Italy
Silver: Busby, Cartoon Network Europe

PROMOTION: BEST TALK SHOW PROMO
Gold: Otten ! New Talkshow, Vlaamse Media Maatschappij, Belgium
Silver: Conan O'Brien, Promotheus, Israel
Silver: The Kumars, BBC Broadcast, UK

PROMOTION: BEST COMEDY PROMO
Gold: Sean Cullen (Explosive – Kurt Browning), CBC, Canada
Silver: The League Of Gentlemen, BBC Broadcast, UK

PROMOTION: BEST GAMESHOW PROMO
Gold: Masterchef, BBC Broadcast, UK
Silver: Russian Roulette, ORT DESIGN, Russian Federation

PROMOTION: BEST NEWS PROMO
Gold: News 24 Sports Presenters, BBC Broadcast, UK
Silver: Button Up, Turner Classic Movies, UK

PROMOTION: BEST ON-AIR PROGRAMME CAMPAIGN
Gold: Chelsea Flower Show, BBC Broadcast, UK
Silver: Croc Doc, National Geographic Channel, UK

PROMOTION: BEST CURRENT AFFAIRS/INFO PROMO
Gold: Panorama – Bloody Cow, BBC Broadcast, UK
Silver: Frontline Diaries, National Geographic Channel, UK

PROMOTION: BEST USE OF CUSTOM-MADE/COMPOSED MUSIC/SOUND-DESIGN
Gold: Drama at 8, Flextech Television, UK
Silver: Oculista, Cartoon Network, Spain

PROMOTION: BEST USE OF ORIGINAL/EXISTING MUSIC
Gold: The Debate, Netherlands Public Broadcasting, The Netherlands
Silver: 6 Music, BBC Broadcast, UK

PROMOTION: BEST SPORTS PROMO
Gold: The Winter Olympics, BBC Broadcast, UK
Silver: Vuelta Ciclista a Espana 2002, Framestorming Creatividad, Spain

PROMOTION: BEST WEBSITE/INTERACTIVE PROMOTION
Gold: Ritmes.net, TV3 Televisió de Catalunya, Spain
Silver: Five Website, Channel 5 Broadcasting, UK

PROMOTION: BEST DOCUMENTARY PROMO
Gold: Storyville, BBC Broadcast, UK
Silver: The Life of Mammals, BBC Broadcast, UK

PROMOTION: BEST FILM PROMO
Gold: Santa, BBC Broadcast, UK
Silver: Independence Day, TV NOVA, Czech Republic
Silver: Matrix Teaser – Neo, Channel 5 Broadcasting, UK

PROMOTION: BEST SALES/MARKETING TAPE
Gold: FaceMap, BSkyB, UK
Silver: No Sky, BSkyB, UK

PROMOTION: BEST COPY/SCRIPT WRITING
Gold: Pyramid, BBC Broadcast, UK
Silver: Film promo: The Birds, Universal Studios Networks, Spain

PROMOTION: BEST USE OF WEBSITE
Gold: MTV Europe Music Awards, MTV Productions Europe
Silver: Danish URL, Discovery Networks Europe

PROMOTION: BEST MUSIC PROMO
Gold: Robbie Williams, BBC Broadcast, UK
Silver: Clock, BBC Broadcast, UK

PROMOTION: BEST DRAMA PROMO
Gold: Screenwriter, Finnish Broadcasting Company, Finland
Silver: Rockface, BBC Broadcast, UK

PROMOTION: BEST SUBSCRIPTION PROMO
Gold: Freeview, BBC Broadcast, UK
Silver: Canal Digital Subscription Promo, Hallmark Channel, UK

PROMOTION: BEST TELEVISION IMAGE PROMO
Gold: Bloomberg Image, Bloomberg Television, UK
Silver: Annual Report, BBC Broadcast, UK
Silver: Busby, Cartoon Network Europe

PROMOTION: BEST PROMO NOT USING PROGRAMME FOOTAGE
Gold: Halloween, Universal Studios Networks, Spain
Silver: The Godfather: Cradle, Universal Studios Networks, Spain

PROMOTION: BEST SPECIAL EVENT PROMO
Gold: Talent, BBC Broadcast, UK
Silver: {Bad Blood{ – Weekend, Premiere Medien, Germany

PROMOTION: BEST PSA
Gold: Use Your Brain, Telson -Via Digital, Spain
Silver: Album, Shalmor Avnon Amichay / Y&R, Israel

PROMOTION: BEST SPONSOR’S SEQUENCE
Gold: Haagen-Dazs for Friday Nights on Sky Movies, BSkyB, UK
Silver: Sony Sponsorship for Sky Box Office, BSkyB, UK

PROMOTION: BEST TELEVISION IMAGE CAMPAIGN
Gold: Owens, BBC Broadcast, UK
Silver: Casillas Image, Cartoon Network, Spain

PROMOTION: SOMETHING FOR NOTHING
Gold: Torres, Irusoin, Spain
Silver: Scream 1, Holland Media Group, The Netherlands

PROMOTION: BEST EDITING
Gold: Crimewave, Turner Classic Movies, UK
Silver: Inside Europe, CNN International

DESIGN: BEST USE OF TYPOGRAPHY
Gold: ProSieben Fall Campaign {Entertainment XXL{, SevenSenses , Germany
Silver: Tear Jerkers, Turner Classic Movies, UK

DESIGN: BEST WEBSITE DESIGN
Gold: Egypt Secret Chambers Revealed, National Geographic Channel, UK
Silver: 13TH STREET, Universal Studios Networks, Germany

DESIGN: BEST MIXED MEDIA PACKAGE DESIGN
Gold: Nickelodeon, Nickelodeon, UK
Silver: Crime Wave, Turner Classic Movies, UK

DESIGN: BEST ON-AIR IDENT (In-House)
Gold: UK History, BBC Broadcast, UK
Silver: Casillas Ident, Cartoon Network, Spain

DESIGN: BEST ON-AIR IDENT (Out-of-House)
Gold: Sci – Fi Ident (Technology), Universal Studios Networks Worldwide
Gold: Sci – Fi Ident (Door), Universal Studios Networks Worldwide
Silver: Sci – Fi Channel Ident 'Weird Pet', Lambie – Nairn, UK
Silver: Shadow, Universal Studios Networks, Germany

DESIGN: BEST SET DESIGN
Gold: ZON@DISNEY, Disney Channel, Spain
Silver: ZiB SetDesign, ORF Design Präsentation, Austria

DESIGN: BEST STING
Gold: Blue Posters, Turner Classic Movies, UK
Silver: Discovery Themed Nights, Kemistry, UK

DESIGN: BEST PRINT AD
Gold: Ad Sales Campaign – Netherlands, Discovery Networks Europe
Silver: {I always recommend calle 13 in my Media Plans{, Universal Studios Networks, Spain
DESIGN: BEST MOVIE TITLE SEQUENCE
Silver: Resident Evil, Kemistry, UK

DESIGN: BEST ANIMATION
Gold: World Cup, BBC Broadcast, UK
Silver: Worth Exposing Hollywood, Turner Classic Movies, UK

DESIGN: BEST ORIGINAL LOGO DESIGN
Gold: The Crimewatch Package, NTV Design, Russian Federation
Silver: Crimewave, Turner Classic Movies, UK

DESIGN: BEST COLLATERAL MATERIAL
Gold: Nick Jr Style Guide, Nickelodeon, UK
Silver: Shocking Shorts Award Einladung, Universal Studios Networks, Germany

DESIGN: BEST MIXED MEDIA ANIMATION
Gold: Sat. 1 ran WM – Fieber Compilation, SevenSenses, Germany
Silver: Palcoscenico, Frame by Frame, Italy

DESIGN: BEST POSTER / OUTDOOR AD
Gold: BBC4 Posters, BBC Broadcast, UK
Silver: Sat.1 WM – Fieber, Sat.1 , Switzerland

DESIGN: BEST PROGRAMME TITLE SEQUENCE
Gold: Tennis WTA Tour, Eurosport, France
Silver: Copa Libertadores, Eurosport, France

DESIGN: BEST ON-AIR BRANDING
Gold: Casillas, Cartoon Network Europe
Silver: Cartoon Mandatory Commercial Break Bumpers, ProSieben Television, Germany

SPECIAL AWARD: THE ZONA ROCKET AWARD
Gold: Lisa Ball, Flextech Television, UK
Silver: Dave Edwards, Flextech Television, UK
Supporter of Young Talent: Flextech Television, UK

SPECIAL AWARD: QUANTEL ARTIST OF THE YEAR
MTV Happy Birthday, Helena Masetto, Chinatown Italy

Judges Choice Awards
MOST INNOVATIVE WORK
Ordinary day, Kanal 5, Sweden
MOST PASSIONATE WORK
Summer, Telemadrid, Spain
MOST FUNNY WORK
Nikolaj and Julie, Danmarks Radio, Denmark