Producer Paula Crickard rebrands HaZimation as Atelier 11 following Dulull exit

UK-based producer Paula Crickard has rebranded her company HaZimation as Atelier 11, described as a boutique transmedia studio covering film, animation, gaming and TV series.

Paula Crickard

The move follows the departure of co-founder HaZ Dulull, with the company remaining under Crickard’s sole leadership. The new name reflects the studio’s shift towards a collaborative, multi-disciplinary model designed to support stories across multiple platforms, according to the company.

Atelier 11’s slate includes original IPs Rap Game UK, in collaboration with Fremantle and the the BBC;  Moontopia, an adventure within the Fortnite video game; and Prisoners of Paradise, a coproduction with AMG International.

The studio has also collaborated on projects such as La Bohème, Deadline and in-game cinematics for Dune Awakening. The company additionally developed Galaxy Dance, a hybrid live-action and animated film for BBC Three, and is in development on comedy series MODS and a Fortnite game.

Crickard said: “Atelier 11 reflects our growth, our ambition and our belief in bold, boundary-pushing storytelling. It draws from the spirit of Warhol’s Factory – a place where art, media and culture intersected in unexpected ways. We’re building something global in scale, but intimate in its creative heart.”

Crickard’s credits include Expend4bles, The Man Who Killed Don Quixote, Fantastic Beasts & Where to Find Them and Winter.