Prime Video commissions Italian adaptation of Banijay’s The 50

Banijay’s reality competition format The 50 is coming to Italy

Amazon’s Prime Video streaming service has commissioned an original Italian version of Banijay’s reality competition format The 50.

The 10-episode Italian version, produced by Banijay Italia, will be the sixth international adaptation of the show.

Originally created by Banijay France’s B-Prod, The 50 sees 50 reality stars compete inside a castle under the control of a mysterious lion-masked Game Master.

Through daily challenges, players gain the power to save others, while those left unprotected are eliminated.

Francesco Lauber, chief creative officer of Banijay Italia, said: “The 50 is bold, unpredictable and built around dynamic gameplay. Its blend of strategy, spectacle and social interaction makes it a strong fit for the Italian market, and we will be bringing this ambitious format to life with a distinctive local flavour that will surprise audiences.”