Please wait...
Please wait...

Pluto TV set for Nordics launch, boosts international expansion strategy

ViacomCBS Networks International (VCNI), a division of US network ViacomCBS has sealed a deal with Nordic Entertainment Group (NENT Group) to launch the Pluto TV service across Sweden, Denmark and Norway in 2022.

Raffaele Annecchino

As part of the deal, Pluto and NENT’s AVoD platform Viafree will merge to form a hybrid AVoD/FAST channel platform. NENT Group will serve as the platform’s leading advertising sales partner.

Viewers will be able to access Viafree shows such as Paradise, Luxury Trap and Familien fra Bryggen, alongside global content from ViacomCBS’ library such as The Hills, Awkward, MTV Unplugged and Catfish. FAST channels will include Pluto TV Movie, Pluto TV Crime, Pluto TV History and Pluto TV Comedy.

Raffaele Annecchino, president and CEO of VCNI said: “This transformational partnership will boost Pluto TV’s growth internationally, and we expect to replicate this strategic model across key international markets.”

Following the launch of Pluto TV, Viafree will be phased out as a stand-alone platform.


Please wait...