Session summary
This discussion explored the evolving Indian entertainment landscape, highlighting the need for innovation, collaboration, and support for creators. Key challenges included stagnating pay TV growth, the rise of streaming, and the importance of protecting intellectual property. Panelists stressed adapting global formats, leveraging AI in content creation, and fostering a diverse ecosystem of production houses. The session concluded with a call to empower storytellers, embrace global best practices, and use technology to democratize creativity across the industry.