PBS Kids promotes Sara DeWitt to senior VP and general manager

PBS in the US has promoted Sara DeWitt to a role in which she will lead the pubcaster’s children’s programming and education strategy across all platforms.

Sara DeWitt

As senior VP and general manager of children’s media and education, DeWitt will report to PBS president and CEO Paula Kerger.

DeWitt previously served as VP of PBS Kids Digital and led strategies that built educational experiences for kids across media platforms. She is credited with the digital transformation of the pubcaster’s output.

This included overseeing the pbskids.org website, PBS Kids streaming video services and the PBS Kids portfolio of educational games and apps for children and caregivers.

Prior to joining PBS, DeWitt worked as a preschool teacher and as a field researcher studying media habits of children in rural areas.

The PBS Kids team also includes head of content Linda Simensky. It is behind programming such as Alma’s Way, which comes from Fred Rogers Productions and will debut on October 4.

Kerger said: “Over two decades, Sara has transformed the delivery and distribution of PBS Kids into a multiplatform experience, ensuring children across the country have access to resources that prepare them for success in school and life.”

DeWitt added: “PBS Kids has a remarkable legacy of innovation and success. I look forward to working in partnership with our producers and stations to showcase stories and digital experiences that meet families where they are and reflect the lives of children in our audience.”