Parrot Analytics partners PwC Consulting to drive data-led growth in entertainment

Parrot Analytics’ analytics platform

Research firm Parrot Analytics has partnered with PwC Consulting in a push to “revolutionise” how media and entertainment companies use data to achieve growth and profitability.

The alliance aims to offer media and entertainment clients visibility into content performance, market dynamics and investment strategies.

Parrot Analytics has picked Japan as the primary launch market in Asia.

Yusuke Harada, a partner at PwC Consulting, said: “The collaboration with Parrot Analytics marks the beginning of a new era in decision-making for the global expansion of content.

“By combining PwC Consulting’s deep market insights with Parrot Analytics’ innovative analytics platform, we aim to identify new trends in content IP demand, mitigate risks and achieve success in the rapidly evolving entertainment and media ecosystem alongside our clients.”

Alejandro Rojas, VP of applied analytics and global head of Parrot IQ at Parrot Analytics, added: “By combining PwC Consulting’s strategic advisory strength with our comprehensive content valuation and streaming economics capabilities, we’re equipping our clients with a laser-focused perspective to allocate resources, optimise distribution strategies and expand into new markets.

“It’s a transformative leap for companies looking to succeed in today’s highly competitive global entertainment landscape.”