Parrot Analytics’ Brandon Katz considers Hollywood’s conundrums

Today, we hear from Brandon Katz, entertainment industry strategist at Parrot Analytics, about the US studios’ return to licensing and why consolidation isn’t the solution to Hollywood’s problems.

Brandon Katz

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“The structural forces challenging the entire media and entertainment ecosystem have hit Paramount Global harder than any major legacy firm,” according to a note released by research firm Parrot Analytics recently.

It’s a pretty damning indictment of the Shari Redstone-controlled CBS owner that ousted CEO Bob Bakish as it entertains multibillion dollar offers from Skydance, plus Sony Pictures and Apollo Global Management.

Uncertainty over the future of the company encapsulates the broader flux sweeping Hollywood as the studio system buckles under the transition to streaming and changing viewer consumption habits.

Parrot Analytics entertainment industry strategist Brandon Katz spoke to Jonathan Webdale about these challenges, and why consolidation and a return to content licensing aren’t the answer.

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