Paramount’s Berta Orozco joins Mediacrest to head international sales and copros

Spanish producer and distributor Mediacrest has appointed Berta Orozco as director of international sales and coproductions.

Berta Orozco

Orozco previously worked for Paramount’s Viacom International Studios and joins a team led by Emma García to promote the international deployment of Mediacrest.

Based in Madrid, she has 13 years of experience in content distribution and coproduction. Prior to Paramount, she was part of the international sales teams at Mexico’s TV Azteca and Colombia’s Caracol TV.

She specialises in the television content markets of Western Europe, Africa, the Middle East and Asia. In addition, she has experience in Spanish production companies as a writer, assistant director and content coordinator in entertainment programmes.

Since its launch in 2019, Mediacrest has worked on expanding internationally by seeking agreements with producers and distributors with global reach and successful formats.

To this end, an agreement was reached with ITV to produce El Cazador, a Spanish version of The Chase, with Spanish pubcaster RTVE and nine seasons have since been broadcast.

Likewise, Mediacrest reached an agreement with Fremantle in 2022 for the distribution of action thriller La Profe, created by the former’s fiction team.

The company also closed an agreement with Reelmedia and YLE for the drama series 17kHz, and with Dynamo for the ViX+ series Nautilus.

Other international partners include Discovery for docuseries Crónicas Del Zoo, broadcast on DMAX, Canal Sur and À Punt, and Japanese broadcaster NHK for entertainment show Mapi, an adaptation of the hit format Chiko’s Challenge, broadcast on TVE.

Mediacrest is also behind the fiction series Demokracia, recently approved by RTVE .