Paramount rolls out global publishing imprint to grow IP and deepen original storytelling

Hollywood studio Paramount has launched new imprint Paramount Global Publishing (PGP), as the entertainment giant looks to create new opportunities for the development of original IP.

Josh Silverman

Operating under the company’s Products & Experiences division, it will work on complementary publishing content inspired by its portfolio of brands such as Sonic the Hedgehog, Top Gun, the Mission Impossible franchise and SpongeBob SquarePants.

That catalogue of IP is likely to be significantly expanded in the coming months, following Paramount Skydance’s US$111bn acquisition of Warner Bros Discovery.

Paramount will oversee the development, creation and production of the PGP books, with sales and distribution into the retail market to be handled by a yet-to-be-named partner.

The division will also generate new IP through the creation of original stories.

PGP will be led by Amy Jarashow, head of global publishing, who will report to Josh Silverman, president of global products and experiences at Paramount.

The imprint will initially be rolled out in the US and Canada, with plans to expand to other markets in the future.

Silverman said: “Stories that originate on the page have a unique power to build immersive worlds, create compelling characters and forge deeper connections with fans. With the launch of Paramount Global Publishing, we’re expanding the reach of our most beloved franchises while also introducing original stories to audiences around the world.”