Paramount appoints Pamela Kaufman to lead int’l markets, confirms Annecchino exit

US-based studio Paramount Global has promoted Pamela Kaufman to the newly created position of CEO of international markets, global consumer products and experiences.

Pamela Kaufman

Kaufman, who was previously president of global consumer products and experiences for Paramount Global, will replace Raffaele Annecchino who last month was put on leave with immediate effect.

The company confirmed on Friday that Annecchino had “decided to leave” his role as president and CEO of Paramount international networks, studios and streaming.

With her expanded remit, Kaufman will be responsible for the growth of Paramount’s global business, including broadcast and cable networks, streaming and studios and commercial capabilities. She will report to CEO Bob Bakish.

Kaufman will work with Paramount’s international leadership team and its global content and streaming divisions, including helping to guide the continued international roll-out of Paramount+ and Pluto TV. She will maintain her current responsibilities overseeing the global consumer products and experiences.

Bakish said: “Pam has been the strategic force behind growing and expanding some of the most iconic global franchises and properties in entertainment.

“She is a proven and trusted visionary leader who has transformed our consumer products organisation by driving innovation and operating as a global business. Pam is uniquely qualified to lead our international business as we expand and diversify our worldwide footprint and accelerate Paramount’s transformation to operating with a truly global approach.”

Kaufman added: “I am honoured to take on this role at such a pivotal time for Paramount’s international business.

“I know first-hand the global strength of our brand portfolio, and I look forward to working with Bob and the incredible International team as we continue pursuing our global growth strategy, investing in key partnerships, furthering our push into mobile and digital platforms in new markets and operating as one team globally.”