Parade Media promotes Joyce Yi to sales executive for Korea, Japan, SEA

London- and Sydney-based factual producer and distributor Parade Media has promoted sales assistant Joyce Yi to sales executive.

Joyce Yi

Yi will be responsible for driving sales strategies across South Korea, Japan and North South-east Asia for the company’s growing catalogue of premium unscripted and factual content.

She will continue to report to CEO Matthew Ashcroft and Jacqueline Tan, VP of distribution and operations for Asia.

Yi joined Parade in 2018, before which she worked in the development scripted team at MarVista Entertainment.