Parade Media gives UK taste of food channel

Cooking presenter Anjum Anand

NEWS BRIEF: Lifestyle and entertainment distributor Parade Media Group has launched a food-focused free, ad-supported streaming TV channel on the UK’s Freeview platform.

The channel debuted on July 26 and is set to roll out on connected TVs, including Rakuten TV and other OTT platforms, in the coming months. Among the programmes drawn from Parade’s catalogue are shows featuring worldwide food talent including Luke Nguyen, Anjum Anand, Peter Kuruvita, Curtis Stone, Manu Feildel, Gary Mehigan, Andy Allen and Justine Schofield.