Nippon TV calls on Satoru Hiramatsu to lead international sales and promotion efforts

Japanese broadcaster Nippon TV has appointed Satoru Hiramatsu as managing director of its global content business.

Satoru Hiramatsu

Hiramatsu, who previously worked in Nippon TV’s linear and streaming programming division, will now report to Yuzo Kuwahara, operating officer and president of the content business.

He replaces Mikiko Nishiyama, who is now executive advisor of the broadcaster’s global strategy headquarters.

In his new position, Hiramatsu will oversee the global content sales and promotion team, which is responsible for successful formats led by Dragons’ Den/Shark Tank, Old Enough! and Mother.

Hiramatsu said: “Nippon TV is one of Japan’s leading content companies, with the longest history among private television networks and consistently earning the highest ratings in the country. Several of our formats, including Dragons’ Den/Shark Tank, Old Enough! and Mother, have already garnered international acclaim. However, Nippon TV still holds a wealth of equally creative formats and ideas that have yet to be fully introduced to the world.

“My goal is to promote this new IP in a timely and compelling manner. I believe the global content market is witnessing a rising wave of interest in Japanese-origin content, not only in anime but also in live-action formats. At Nippon TV, we aim to play a pivotal role in amplifying this wave by working closely with our global partners.”

Hiramatsu began his career at Nippon TV’s news department and played a key role in the launch of News Zero, which he produced and helped grow. After that he moved to Nippon TV’s advertising sales division and content marketing division.