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Nine’s chief product and tech officer exits for AFL 

Rebecca Haagsma

NEWS BRIEF: Nine Entertainment’s chief product and technology officer, Rebecca Haagsma has been poached by sporting organisation, the AFL as its new executive general manager customer and commercial.

Haagsma will leave Australia’s Nine Network and join the AFL in February 2025. Haagsma drove digital transformation at Nine over the two and half years and most recently, led the 2024 Paris Olympics team effort across all of Nine’s digital offerings.

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