Night Train Media launches Night Train Digital led by Caitlin Meek-O’Connor

Munich-based Night Train Media (NTM) is launching a new label called Night Train Digital led by industry veteran Caitlin Meek-O’Connor.

Caitlin Meek-O’Connor

The new division will focus on producing and managing premium TV and digital-first content across a variety of platforms.

Night Train Digital will take the reins of all current YouTube and social channels for Night Train-owned Scandi distributor Eccho Rights.

The company says it aims to provide digital content services, including strategy development, content production, channel management, audience engagement, and monetisation across YouTube, social media, and other emerging digital platforms.

Meek-O’Connor brings a wealth of experience to Night Train Digital, having previously worked in senior roles at numerous distribution companies and at Little Dot Studios where she successfully developed and executed digital strategies that drove growth and engagement.

She joined Eccho Rights in September 2023 as digital commercial director, to develop the scripted distributor’s direct to consumer offering.

“Night Train Digital represents our commitment to expanding our digital footprint and enhancing our content strategy,” said Herbert Kloiber, CEO of Night Train Media.

“With Caitlin at the helm, we are poised to explore new opportunities and deliver engaging digital-first content to global audiences.”

Meek-O’Connor added: “Our goal is to build a dynamic digital-first label that not only strengthens the presence of Eccho Rights on platforms like YouTube and social media but also offers bespoke digital content solutions to partners across the Night Train group and beyond.”