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Nickelodeon goes OTT, mobile in Japan

SpongeBob SquarePants

MIPCOM: Viacom has launched a new Nickelodeon linear channel on over-the-top (OTT) and mobile platforms in Japan.

The offering marks the first time a Nickelodeon-branded subscription TV channel has been made available internationally via an online platform.

The new channel will offer a range of existing Nickelodeon animation titles including SpongeBob SquarePants, Dora The Explorer and Teenage Mutant Ninja Turtles.

The roll-out builds on Viacom’s success with MTV-branded OTT channels in Japan, having launched MTV Hits on AbemaTV and MTV Mix on Hulu Japan in 2016 and 2017 respectively.

“OTT and mobile offer an important growth path for Nickelodeon and our other flagship brands in mature subscription TV markets like Japan,” said Mark Whitehead, president and MD, Asia Pacific at Viacom International Media Networks.

Nickelodeon is not currently available as a linear TV channel on either cable or satellite TV platforms in Japan.

The new channel will launch in Q1 2018 on Japanese NTT Doccomo-owned dTV-Channel.


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