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Netherlands finds 99 to Beat

99 to Beat pits 100 people against each other

A broadcaster in the Netherlands has picked up a primetime entertainment format co-distributed by Primitives and Talpa Network.

SBS6 will air a local version of 99 to Beat in December under the name De Alleskunner, with local outfit Fabiola producing.

The format first aired on Één, the flagship channel of Belgian public broadcaster VRT, where it is due to begin a third season in January. Titled Homo Universalis, the Belgian version is produced by De Chinezen, which developed the format with VRT.

Primitives and Talpa Network launched the format internationally at Mipcom last week. The rights to 99 to Beat had already been placed in the US, Germany, France, Australia, New Zealand and Norway prior to the start of the Cannes event, according to Primitives.

The format sees 100 people compete in 100 fun and clever challenges to find the best all-rounder. The goal is to beat 99 opponents by never being the worst.

Established in 2011, Primitives represents the formats of two-thirds of Flanders broadcasters and producers and has been expanding into the rest of Europe this year. It was previously known as The New Flemish Primitives prior to a rebrand earlier this year.


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