Netflix teams up with Ekta Kapoor’s Balaji Telefilms to tell Indian stories

Ekta Kapoor (left) and Monika Shergill

Netflix has linked up with Ekta Kapoor’s Mumbai-based prodco Balaji Telefilms to develop a range of formats for streaming.

The two previously collaborated on several titles, including Kathal, Pagglait, Jaane Jaan and Dolly Kitty Aur Woh Chamakte Sitare.

With various as-yet-untitled projects in development, the productions will be undertaken by Balaji Telefilms’ divisions Balaji Motion Pictures and Balaji Telefilms Digital.

Monika Shergill, VP of content at Netflix India, said: “Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture even before hashtags existed.

“Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades.

“At Netflix, our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.”

Kapoor, joint MD of Balaji Telefilms, said: “At Balaji Telefilms, storytelling has always been at the heart of everything we do, whether through cinema, television or digital platforms. Partnering with Netflix, the world’s leading storytelling platform known for its premium content and constant innovation, is a big moment for us.

“It allows us to bring powerful, culturally rooted and emotionally resonant stories to a global audience. The beginning of this collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires and connects people everywhere.”

As India’s entertainment industry evolves, C21TV recently investigated the challenges and opportunities defining one of the world’s most dynamic and diverse content markets, where social video and web series are booming and billions of dollars’ worth of potential is waiting to be tapped.