NENT sets Viaplay Polish roll-out date

Nordic Entertainment Group (NENT) will launch its Viaplay streaming service in Poland on August 3, giving it a presence in nine European territories.

Anders Jensen

The platform will host a combination of sports coverage, including US Open golf and the 2023 FIFA Women’s World Cup, Viaplay original series, international films and series and kids’ content such as Paw Patrol and Peppa Pig.

The platform will be available, as elsewhere, through a variety of subscriptions and partnerships. Viaplay will arrive in the US late this year, the Netherlands in the first quarter of 2022 and in four more markets by the end of 2023.

NENT has been changing its strategy to focus on the international roll-out of Viaplay and original drama production for the service.

Last week it off-loaded 12 of its production companies around Europe to Fremantle, having previously sold its NENT Studios UK distribution business to All3Media.

NENT is aiming for 4.5 million international subscribers to Viaplay by 2025 and has 40 original drama premieres planned for 2021.

Anders Jensen, NENT’s president and CEO, said: “Viaplay will offer Polish viewers something unique. Our combination of the best live sports, top-class Viaplay originals, international films and series and kids’ content is like nothing else on the market – and this is just the start.

“We will continuously invest in content and we are particularly excited to work with new and established local talents to create Polish Viaplay originals. We are coming to Poland for the long term and to be a leader in every sense. We look forward to sharing our stories, being part of great Polish sporting moments and getting to know audiences and partners across the whole country.”