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Nelvana, Snyder target Japanese anime

Corus Entertainment-owned Nelvana and former Cartoon Network boss Stuart Snyder have linked with a Japanese firm to co-develop animated properties.

Stuart Snyder

Stuart Snyder

Toronto-based Nelvana, Snyder and business investment company Sumitomo Corporation in Japan will focus on creating anime properties with international appeal.

Snyder, who was president and chief operating officer of Cartoon Network between 2007 and 2014, brought Nelvana and Sumitomo together, spearheaded negotiations and will consult on the venture.

To support the project, Sumitomo has tapped Tokyo-based prodco Zeroichi to help produce an original anime and toy concept for the North American market.

Zeroichi is led by president Shigeki Fujiwara, who is known for his involvement in the creation of anime brands such as Beyblade, B-daman, Aikatsu and Majinbone.

Nelvana president Scott Dyer said: “As we continue to expand our presence globally and invest in international talent, we cannot wait to share the fresh ideas and engaging content coming out of Japan.”

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