NBCUniversal hopes for a Win! Win! situation thanks to interactive gameshow format from Hello Dolly

NBCUniversal Formats (NBCUF) has secured the global rights, excluding the UK, to new entertainment format Win! Win!.

Victoria Ashbourne (left) and Hannah Mabruk

Created by UK prodco Hello Dolly, maker of Ant & Dec’s Limitless Win, it sees 40 contestants play live in a studio with viewers at home able to join in via an app.

Contestants must answer questions based on a nationwide survey, with the format building to a final episode where one person is guaranteed to win a jackpot of at least £1m.

NBCUF will shop the title at next week’s London TV Screenings as part of a catalogue of content which includes The Real Housewives, That’s My Jam and Superstore.

Hannah Mabruk, VP of format sales at NBCUF, said: “Win Win! is the kind of gameshow that will keep you on the edge of your seat, shouting at the screen one moment and holding your breath the next. It’s fresh, interactive and unique to the market, which fits right into our sweet spot.

“We look forward to partnering with the best broadcasters and producers around the world to bring this original primetime format to audiences.”

Victoria Ashbourne, CEO of Hello Dolly, said: “We’re super excited and proud of this innovative new gameshow and thrilled to partner with the powerhouse that is NBCUniversal, to bring the format to audiences around the world.”