NBCU invests further in Vox

NBCU CEO Steve Burke

Comcast-owned NBCUniversal (NBCU) is expanding its digital media interests by investing a further US$200m in US-based Vox Media.

NBCU already held a 14% stake in the company and will remain a minority investor following this new deal with Vox, with details yet to be confirmed.

The arrangement is set to value Vox at around $1bn and is part of NBCU’s strategy to engage with younger audiences who are moving away from linear TV and towards online video.

Earlier this month, NBCU was preparing to invest $250m for a stake in online publisher BuzzFeed.

Vox is known for a range of websites focused on sports, politics, fashion, food and technology including The Verge and Re/Code. NBCU CEO Steve Burke said Vox had “a great portfolio of premium digital brands that deeply engage broad audiences.”