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MX Player adds Ukrainian dramas in India

Ruby Ring has aired in more than 40 countries

India-based entertainment app MX Player has acquired exclusive local rights to two Ukrainian dramas from local distributor GoQuest Media.

Ruby Ring (95×45′) and I’m On Your Side (48×45′), both of which are produced by Media Group Ukraine (MGU), will be dubbed into local languages for MX Player.

Picked up in more than 40 countries, Ruby Ring follows two sisters after an event changes their lives drastically and puts them at a crossroads and in conflict with each other.

I’m On Your Side, meanwhile, is a romantic crime drama based on classic fairy tale Beauty & the Beast. It centres on a woman who becomes an involuntary witness to a murder and gets drawn into the dark world of crime.

The show has also been picked up by Tanzania-based Azam TV and is airing on the Azam Media channel in eight African countries.

MX Player, which launched a gaming feature in February last year, claims to have more than 200 million monthly active users in India. It is backed by Times Internet, the digital venture of Times of India, India’s largest media and entertainment group, and is available in the UAE, the US, Canada, the UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, the Maldives and Bhutan.

Mansi Shrivastav, senior VP and head of content acquisitions and alliances at MX Player, said: “After Korean and Turkish shows, there is a rising interest in Ukrainian dramas across the country, mainly because of how these stories depict the everyday lives of ordinary people and their trials and tribulations, making them relevant for viewers across the globe.

“Our association with GoQuest is yet another step in adding to our large catalogue of global content that Indian viewers can consume for free.”

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