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MipFormats set to define programming agenda

MipFormats has announced its agenda, in which major studios, leading format creators and veteran sales execs come together to define the value, trends and future direction of the global formats business.

MipFormats, which takes place on Sunday 11 April prior to MipTV in Cannes, features a series of conference sessions and a fresh talent pitch that brings together new ideas and creatives with an experienced panel of judges. There is also a networking lunch and cocktails.

The latest information about MipFormats, including full details of all sessions, can be found by clicking here.

An outline of the day (which is produced in association with C21FormatsLab) currently looks like this:





9.10- 10.10


Format Futures 2010

Based on three months of intense market research for C21’s 2010 Formats Report we examine the past, present and future trends in the international formats business.

  • What are the hot trends for 2010/2011?
  • Which genres are on the way up?
  • Which genres are on the wane?
  • What are commissioners looking for?
  • What do viewers want?
  • What are the top slots for format opportunities worldwide?
  • What drivers in the coming year will influence development?

Presentation and discussion of C21 2010 Formats Report headline findings.


David Jenkinson

Editor-in-chief & managing director, C21Media


Caroline Beaton

Senior VP, international programme sales, MTV Networks International

Marion Edwards

President, international television, Twentieth Century Fox Television Distribution

Roek Lips

Channel manager, Netherlands 3, Netherlands Public Broadcasting

10.15 – 11.15

Making sure – The Price Is Right!

Produced in Association with FRAPA

FRAPA’s recent study estimated the international formats business to be worth around US$3bn annually, but how do you get real value out of developing and selling a format internationally? What deals work best? How should you approach a pitch? What should you be aware of? And what success and horror stories do some of the world’s leading format gurus have to share?


David Lyle

President, Fox Reality Channel


Patty Geneste

President and CEO, Absolutely Independent

Louise Pedersen

MD, All3Media International

Annie Wegelius

Director of programmes, Sveriges Television AB

David Sidebotham

MD and executive producer, Babyfoot.

11.15 – 11.45



Designed for a wide selection of producers who entered the Fresh Talent Pitch, this networking event will gather aspiring creators and producers for a one-on-one experience with the top commissioning executives from the formats community.

11.45 – 12.45

Formats everywhere – The Screen Thinking

We examine the most successful extension of formats from the television screen to every other screen, trying to create as much noise and revenue along the way. How is everything from gaming to social media being employed by the leading non-scripted brands to capture a wider audience?


David Jenkinson

Editor-in-chief & managing director, C21Media


Marco Ferrari

Chief digital officer, entertainment, Zodiak Entertainment

Digby Lewis

Director of content and digital development, Shine Group

Doug Scott

President, Ogilvy Entertainment

12.45 – 14.30

LUNCH BREAK – Majestic Beach

14.30 – 15.30


The Majors: Acting local, thinking global

The major US and UK studios are moving into the local production of formats internationally, mining their considerable libraries to reinvent and invigorate the market. They all have different strategies, from buying companies to licensing properties, but how does each player expect to develop their formats business?


Ed Waller

Editorial director, C21Media


Remy Blumenfeld

Director of formats, ITV Studios

Yoni Cohen

Senior VP of international development and sales, Twentieth Century Fox Television Distribution

Paul Gilbert

Senior vice president, international formats, CBS Studios International

Mike Morley

Chief creative officer, executive VP, Sony Pictures Television

15.30 – 18.00


The Showcase for New Non-scripted Entertainment Formats

Featuring the most adventurous and inspiring creators of formats, the Fresh Talent Pitch is the year’s most anticipated international pitching event, launching never-before-seen concepts for new non-scripted entertainment formats.


Jan Salling

Head of international sales and business development, Nordisk Film TV World

Lynne Kirby

Senior VP, original programming and development, Sundance Channel

Mikko Silvennoinen

Head of programming, domestic programmes, Television, Channel 4 Finland

Richard Woolfe

Channel controller, Five


Tony Humphreys

MD, Talent Television

Expert Panel:

Avi Armoza

President, Armoza Formats

Osmantan Erkir

Format producer and TV host, STR, Turkey

Lynne Kirby

Senior VP original programming and development, Sundance Channel

Virginia Mouseler


Richard Woolfe

Channel controller, Five

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