Michael Kronish appointed president of Cineflix Media prodco C3 Media

Michael Kronish has been appointed president of C3 Media, a Canadian production company within the Cineflix Media group.

Michael Kronish

Kronish will spearhead the Montreal-headquartered C3 Media’s strategic direction and operational performance.

Leading the executive management team alongside C3 Media founder Pablo Salzman who is taking on the role of head of content, and MD Jason Simms, Kronish will work in partnership with creatives, existing IP rightsholders, and commissioning executives in Canada and worldwide to identify content opportunities and grow the company’s slate of premium documentaries, unscripted and scripted series, features, and formats.

He joins C3 Media from Muse Entertainment, where he was senior VP of unscripted and documentary. He will remain exec producer on several Muse productions including CBC’s recently announced docuseries Running Smoke.

Kronish has previously worked with C3 Media as exec producer on In Cold Water: The Shelter Bay Mystery and as producer on Kings of Coke.

Prior to joining Muse, Kronish was exec VP of Vice Media, where he launched and oversaw the Canadian production studio for Vice’s multiple content platforms including Viceland, the 24/7 cable TV network.

Kronish said: “C3 Media has been steadily growing its output in scripted, premium documentary series, and features, becoming a valued coproduction partner with companies in Canada and globally.

“There’s a great opportunity to build on this momentum and continue to collaborate with talented creatives from around the world to deliver high quality content for multiple platforms. I’m looking forward to working with Pablo, Jason, and the team alongside the exceptional executives across the wider Cineflix group.”

Salzman added: “Michael and I have a fantastic working relationship from partnering together on previous C3 Media projects. I’m thrilled that he is joining the company as president to draw on his fantastic skillset and experience that will help take C3 Media to its next phase.”

C3 Media’s current and recent productions include Secrets of the Bunny Ranch for A&E; It’s Not Funny Anymore: Vice to Proud Boys for CBC Canada and Prime Video true crime docuseries In Cold Water: The Shelter Bay Mystery.