Mediawan partners with El Reino Infantil on digital-first toon Wadoo

Wadoo centres on a curious young dragoness and her friends

MIPJUNIOR: French studio Mediawan Kids & Family has come onboard as coproduction partner for Spanish-language kids’ platform El Reino Infantil’s digital-first animated preschool series Wadoo (39×7’).

The comedy adventure series follows a young dragoness named Wadoo and her friends on musical journeys through a magical world, with each adventure culminating in an original song celebrating the day’s lesson.

The project will employ a soft-launch strategy, beginning with shorts created for social media and released on El Reino Infantil’s channel to test and refine characters, tone and concept development. These shorts will be produced using AI tools to enhance the artists’ creativity.

Utilising audience analytics and community engagement insights, the partnership will develop the full series scheduled for release in 2026, combining YouTube’s digital reach with international broadcast distribution through Mediawan Kids & Family Distribution.

Nicolas Fisch from Mediawan Kids & Family and Ylka Tapia from El Reino Infantil will serve as executive producers.

The collaboration positions Mediawan Kids & Family at the convergence between traditional animation production and digital deployment, the company said, and represents a significant step in its strategic expansion into developing animated series based on digital-first IP.

Describing Wadoo as “a truly innovative preschool IP designed with the new generation of audiences in mind,” Julien Borde, president of Mediawan Kids & Family said: “This collaboration marks a major strategic step in our ambition to combine the best of digital creativity with the excellence of traditional production.

“Wadoo perfectly embodies Mediawan Kids & Family’s approach: delivering original, high-quality content tailored to today’s viewing habits and supporting our partners in the evolving international animation landscape.”

Roberto ‘Kuky’ Pumar, chief executive of El Reino Infantil, added: “At a time when children’s entertainment is undergoing major transformation, this alliance with Mediawan Kids & Family has the potential to redefine how brands that resonate with new generations are built.

“Both companies have proven they understand today’s audiences and know how to create the content they seek. Mediawan brings international prestige and creative excellence; El Reino Infantil contributes a digital-first DNA and a global community that engages with our content every day. From this convergence comes Wadoo: a project designed for a present where digital and physical coexist in a phygital universe. Today, success is collaborative.”